Google?s Plan to Make Android Beautiful: Carrots And Sticks

Yesterday Google unveiled Android Design, a very nicely done (and sorely need) portal that instructs third-party developers on how they should go about designing their applications, both in terms of making them look nice, and in providing a consistent experience for users. But while these guidelines are a big step forward for Android, there?s another issue: Google doesn?t really have any way to ensure that developers actually follow them. After all, there?s essentially no approval process for an application to get admitted to Android Market ??provided you aren?t bundling malware or violating Google?s Terms of Service, you?re in. So what is Google?s plan? Yesterday I spoke with Matias Duarte, the Director of User Experience for Android (and the man ultimately responsible for its look and feel). And while he was coy about Google?s plans, he did give some hints. Namely, that Google will be working to give developers significant incentives to follow the UI guidelines.

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